Humanities for...
Brand identity and website for the Humanities department at Bath Spa University
Bath Spa University
2024-2025
- Brand design, UI/UX design, Web development
- Tools: Illustrator, Photoshop, InDesign, WordPress, CSS, HTML, PHP
I began working with the Humanities department at Bath Spa University in 2024 to develop a new brand identity that extended beyond the University and engaged with the wider world. The department wanted a platform that not only served current and prospective students but also promoted their people, expertise, and collaborations, positioning them as thought-leaders with real-world impact.
Naming and Brand Ideation
The first step was bringing together stakeholders, including staff and industry partners, to establish the department’s core principles. I led an in-person ideation session that provided an open forum for discussion and creativity. From this, a range of name and visual ideas emerged (see below), which were refined before a final decision was made.
A warm, inviting colour palette and a logo symbolising the coming together of people were developed. I created a comprehensive brand identity, including typography, alternative logos, and a style guide. To overcome the homogeneity of stock photography, I developed custom photographic filters that gave all imagery a warm, timeless feel, creating a distinctive visual identity that stood out while remaining cohesive.
A WordPress Website
I designed and developed a WordPress website as the department’s primary point of contact for many enquiries. The site was structured around themes and stories rather than departments and disciplines, putting the department’s achievements front and centre.
A WordPress website
To ensure longevity, the website was built to be easily updated by non-developers, with the flexibility to expand in multiple directions over time.
Visit the website here.
The Brand at Work
With full brand guidelines and assets deployed, the new identity has made its presence felt both online and in the real world. Staff and students have embraced this confident vision for the department’s future.